The Product Marketing Manager will be responsible for developing and executing strategic marketing plans for our managed services portfolio, including cybersecurity, AI, cloud, and network optimization. This role requires a deep understanding of these domains and the ability to translate complex technical concepts into compelling value propositions. The ideal candidate will be a strategic thinker with a strong background in product marketing, capable of collaborating with cross-functional teams to drive product adoption and market growth.

Essential Functions

• Product Positioning and Messaging: Develop compelling and differentiated positioning and messaging for cybersecurity, IoT, and cloud technology solutions. Collaborate closely with cross-functional teams, including product management and engineering, to understand product features, benefits, and target market segments.
• Go-to-Market Strategy: Develop comprehensive go-to-market strategies for new product launches and updates. Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities. Develop marketing plans and tactics to drive product awareness, adoption, and revenue growth.
• Content Creation: Create persuasive content for marketing collateral, including product datasheets, whitepapers, case studies, website content, and sales enablement materials. Craft compelling narratives that effectively communicate the value proposition of our cybersecurity, IoT, and cloud technology offerings.
• Sales Enablement: Collaborate with the sales team to provide them with the necessary tools and resources to effectively sell our products. Develop sales training materials, presentations, and product demonstrations. Conduct product training sessions to ensure the sales team has a deep understanding of the features, benefits, and competitive advantages of our solutions.
• Market Intelligence: Stay up to date with the latest industry trends, emerging technologies, and competitive landscape in the cybersecurity, IoT, and cloud technology sectors. Analyze market data and customer feedback to identify opportunities for product enhancements and new feature development.
• Demand Generation: Support demand generation activities by contributing to the development of marketing campaigns, lead generation programs, and customer acquisition initiatives. Collaborate with the marketing team to develop targeted messaging and content for digital marketing channels, events, and tradeshows.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and ongoing product success. Act as a liaison between the product marketing team and other departments to ensure effective communication and collaboration.
• Recommends prices for the product, promotional activities and launch offers so that the target consumers are attracted to buy the product at least once.
• Update and maintain documentation for internal training and external education. Make corrections for consistency purposes.
• Represent the consumer in business decisions and identify opportunities/risks for marketing strategy and product innovation based on consumer needs.
  
  Required for All Jobs
• Performs other duties as assigned
• Complies with all policies and standards

Education

• Bachelor's Degree marketing, business, or a related field Required and
• Master's Degree MBA Preferred
  
  Work Experience
• 4-6 years 3+ years of experience in product marketing, preferably in the cybersecurity, IoT, or cloud technology industries Required and
• Experience with digital marketing platforms, CRM systems, and marketing automation tools is an advantage Required
  
  Skills Required
• Basic math functions such as addition, subtraction, multiplication, division, and analytical skills.
  
  Language Skills
• Excellent written and verbal communication skills, including writing and proofreading.
• Ability to clearly communicate information effectively and persuasively.
• Ability to read and interpret documents.
  
  Licenses and Certifications
• Certified Product Marketing Manager (CPMM)-AIPMM
  
  Additional Licenses and Certifications

• Professional development
• A culture that celebrates success and diversity
• Medical, Dental, Vision
• 16 Holidays, 15 days PTO, 7 sick days
• 401k with a match and tuition reimbursement

The base salary range for this position at the time of this posting is indicated above. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Claro Enterprise Solutions, Inc. is an Equal Employment Opportunity (EEO) employer.