Portfolio Strategy & Go-To-Market Leadership

• Create and manage a portfolio hierarchy that aligns to buyer needs, market dynamics, and overall business strategy.
• Translate business objectives, market opportunities, and the offering portfolio into a cohesive, formal go-to-market (GTM) strategy.
• Develop and execute go-to-market plans for the portfolio, including target audience prioritization, messaging, and integrated campaign strategy.
• Oversee launch planning for new offerings, including defining and managing an enterprise-wide launch process and templates covering products, solutions, and services.

Market, Buyer & Competitive Insight

• Develop a deep understanding of buyer and customer needs, market trends, and the competitive landscape.
• Provide insights and recommendations to company leadership to support the identification, validation, and development of new products, solutions, and services.

Cross-Functional Collaboration & Stakeholder Alignment

• Partner with leaders across sales, product, marketing, customer success, and other functions to design aligned strategies, tactics, and resources that achieve corporate objectives.
• Act as the portfolio voice and brand ambassador internally and externally, including representing the company at events and speaking engagements.

Revenue Enablement & Adoption

• Create and lead a revenue enablement plan that drives portfolio understanding, adoption, and growth across buyer- and customer-facing roles.
• Oversee marketing’s contribution to sales enablement, including messaging, positioning, and supporting assets.

Team Leadership & People Management

• Provide leadership, direction, and mentoring to product marketing and vertical marketing team members.
• Supervise and support team members by assigning work, monitoring performance, and providing ongoing coaching and feedback.
• Ensure daily operations run smoothly by resolving issues or escalations and coordinating workflows to meet quality, productivity, and performance standards.

Process, Measurement & Continuous Improvement

• Formalize and maintain processes, measurement tools, and reporting structures to support portfolio marketing team goals.
• Conduct regular assessments of go-to-market effectiveness and address performance gaps through continuous improvement initiatives.

Education & Certifications

• Bachelor’s degree in Marketing, Business, or a related field required.
• Master’s degree (MBA) required.
• Certified Product Marketing Manager (CPMM – AIPMM) preferred.

Marketing & Leadership Experience

• 7+ years of experience in B2B marketing, including a minimum of 5 years in people management roles, motivating and leading high‑performing teams.
• Global experience working with diverse and distributed teams strongly preferred.

Product & Portfolio Management Expertise

• 4–6 years of advanced experience in product line, portfolio, or business unit management.
• Demonstrated success defining, positioning, and managing portfolios of offerings in complex organizations.

Executive Influence & Cross‑Functional Leadership

• 4–6 years of demonstrated success influencing C‑level executives and senior cross‑functional leaders.
• Proven ability to lead through collaboration and drive alignment across product, sales, marketing, and customer success teams.

Business Analytics & Revenue Impact

• 4–6 years of experience leveraging business and marketing analytics to demonstrate impact on revenue growth.
• Strong analytical skills with the ability to translate quantitative data into actionable insights and strategic recommendations.

Messaging, Positioning & Thought Leadership

• 4–6 years of demonstrated expertise in developing compelling messaging and positioning for products, solutions, and services.
• 4–6 years of experience developing thought leadership that enhances company reputation for expertise and innovation.

Language Skills

• Proficient in English.
• Spanish proficiency is a plus.